George Etzel is a charismatic international authority in the field of innovation and transformation. He is a highly sought after speaker, trainer and coach for both organizations as well as many executives around the world.
He is now the Board Co-Chairman and Co-CEO of the enterprise standards body LEADing Practice. He is a best selling author and through the past 13 years, he has been involved in developing enterprise standards. This he has done with worldwide leading standards bodies like ISO, IEEE, OMG, CEN, NIST, NATO, United Nations and even the World Wide Web Consortium (W3C).
He has thereby left a mark on most organizations around the world. Through his efforts within standards bodies, academic publications and published standards, he has made a significant contribution that has evolved the mainstream thinking and approaches on how enterprise transformation, optimization, competitiveness and innovation disciplines are applied today.
His specialty is within innovation, design thinking, hyper growth and thinking out of the box. His personal motto, which he truly lives by: “Innovate one organization at a time – making the world a better place for everybody“.
For most Fortune 500 companies and public organizations, George Etzel is a synonym for a visionary game changer, and a challenger striving to defy outdated business models as well as their operating models.
By discovering the WHY, defining the WHAT, and delivering the HOW, George enables executives to transform and innovate existing business and service models to design tomorrow’s organizations.